Using the correct free small business marketing tools have a noticeable impact on the performance of your small businesses. Online marketing consists of a particular set of skills and methods that when used correctly can produce results for any online small business.

Here are the top 5 tips to maximize sales with your business marketing strategy that do help small businesses find and retain customers.

1. Content Marketing

The more content material that a website has, the more opportunities there is to get more traffic from the search engines. But it has to be content that is informative, fresh and most importantly unique.

Keep your website using free small business marketing tools to help you with material that provides value and helps your visitors to solve their problems or makes their life more comfortable.

2. Search Engine Optimization

Search engine rankings play an important role in directing traffic to a website. About 92% of web searches go to sites that are on the first page of search results. There are some basic SEO (Search Engine Optimization) that are quick and easy to implement.

Now, with the right free small business marketing tools, you can increase your marketing efforts and come out on top. These include helping you using keywords in your page titles and headings, using images and videos on your web pages and publishing quality content on a daily basis.

3. Social Media

Social media plays a vital role in every online business today. More than 72% of internet users are active on a variety of social media platforms. Social media sites like Facebook and Twitter have high traffic and membership statistics that allow your business to interact with and communicate with a significant and specific audience. It’s also the place where many consumers go to find new brands and products online.

4. Video Marketing

Videos can grow and your boost online presence. Millions of internet users like to watch videos that explain the products and services. A video visually tells a story and will bring higher conversion rates with website visitors than just text by itself.

Publishing videos to sites like YouTube, Vimeo and other video sharing sites is an online marketing strategy that can’t be overlooked.

5. List Building

Building a list of people who are interested in your products or services is essential for any online small business. That’s why free small business marketing tools help you understand what your online visitors like and don’t like so that you can increase your sales and leads.

A list is a collection of names and email addresses that you can send an email to whenever you want to keep your customers updated about your business. Email marketing helps you to build a relationship with your prospects so that when they are ready to buy, they come to you first.

There are millions of websites online all trying to draw in visitors and customers. It is a very competitive environment and to attract the right online visitors to your site; you need free small business marketing tools as your internet marketing strategy.

Author Bio:

Chris is a Digital Media Strategy Consultant at StrategyBeam, where he helps small business owners and nonprofits reach their goals through Internet marketing. He loves learning about upcoming business trends and helping companies grow their business and reach their goals!