As business owner, your main objective is to attract the right kind of customers to your business. A custom vinyl sign may be exactly what you need to bring in more business, but there are a few things you should consider before ordering.

Select Your Custom Sign Company

This is a major purchase for your business, so be sure that you work with a company that you can trust. A good sign company will be willing to show you photographs of the high-quality work they have done for other companies.

Select Your Location

If you are like most business owners, you will need multiple signs. Firstly, there should be a sign visible to passersby from the street. Make sure that you choose a location for your primary sign that is visible from as many directions as possible. Get in your car and drive by if you are not sure. You should also have a sign directly in front of your building. This sign can be smaller and contain more information, such as business hours, slogans, phone numbers, or websites.

Select Your Size

The location will affect the size of custom vinyl sign that you order. Before you decide on a size, consult your local sign laws. Many cities do not allow signs over a certain size or over a certain height. Some business parks require a specific style or size, so check if any rules pertain to you before ordering.

Select Your Colors

Select the colors for Design Your Sign that are vibrant and easy to read. Some styles of signs may cost more based upon the number of colors you use. Keep in mind that this is an investment, and do not skimp on your sign. It may be your only opportunity to make a good first impression. Customers will notice if your sign seems cheap, and it will affect their opinion of you.

Select Your Style

It may be tempting for a business owner to say, “I can design my own signs,” but it is important to be honest with you. Do you have any design experience? If not, it might be a better idea to say, “I should have someone with more experience design my own signs,” and consult your custom sign company for help. Consider the type of customer you are trying to attract. Should you sign be fun and exuberant or classy and understated?

By following these basic principles, you will have the perfect sign for your business in no time.