With 2018 right around the horizon, smart marketers are taking their breaks to brush up on their skills and stay ready for the changes fast approaching in the year to come. To help you with that, we’re happy to present two new free whitepapers that are sure to come in handy. The first, about businesses on Instagram, is full if tips any marketer should read. The second, on the emerging vendor landscape, is a great overview of solutions that are here now and coming soon.

Instagram for Business

This new ebook, The Definitive Guide to Instagram for Business, was just released by the scheduling software Schedugram. It’s full of actionable information to boost your brand’s IG presence, and then turn that increased follower count into a real money making channel. You’ll understand how to best optimize your profile, what sort of content you should be posting (and when), and then how to turn that smart profile into a business asset. And to top things off, you’ll get a sneak peak of where the platform is headed in 2018.

Marketing Resource Management

On the other side of the spectrum, we have the 2017 Forrester Vendor Landscape: Marketing Resource Management. Here you’ll understand why marketers need to rethink the role of marketing resource management, and how it impacts four critical workstreams. Once you’ve mastered that you’ll learn about all the top vendors that can help take your organization to the next level.

Happy holiday reading!